Kick it like Lira | Women: Soccer is cool
Lume Murseli is from Kosovo. At the age of five she started to play soccer. But in the nineties civil war forced Lume and her family to flee. An odyssey started - first to Macedonia, later to Germany. But soccer saved her life. She found new friends and started to feel at home.
Soccer changes life
We at #Kickitlikelira know the power that young women like Lume draw from soccer. We are convinced that soccer is the gateway to the heart and can change lives with its positive energy. That's why we looked at accompanying young players from amateur teams and a professional team for several months in the run-up to the Women's World Cup of Soccer 2019. With a multimedia documentary and a moving social media campaign, we show how powerful and passionate sport is - and how soccer can positively influence and change the lives of young women.
Women: Soccer is cool – Getting the message out
There is growing support for women's soccer. But structures are still not in place and need to increase, both in Germany and internationally. Women's soccer is one of the fastest growing sports. And we want to be part of this development by driving interest and support.
Emotional photos, videos and statements will present the moving stories of female players in a thrilling social media campaign. And a travelling exhibition will go on tour through southern German train stations to inspire reflection, while making travelers’ wait times more relevant. Our theme applies regardless of location, nationality, experience or talent and the initiative is starting regionally but is planned to continue internationally in the long term.
- Stuttgart Train Station: May 27 to June 5 (Pre-Announcement)
- Heidelberg Train Station: June 9 – June 16
- Mannheim Train Station: June 17 – June 26
- Karlsruhe Train Station: June 27 – July 6
All stories will converge at the Gadamerplatz in Heidelberg, Germany on June 7, 2019. You are invited to join us to celebrate a fun afternoon centered around the topic of soccer.
Changing lives off the field too – Your donation helps
It's not a secret: the players can't make a living from their sport alone. Whether professional or amateur, all female soccer players have both feet firmly on the ground during training, studies or at work. And in addition to soccer, the women have another passion in common - social commitment. They support the “Waldpiraten“ in Heidelberg; a project created by the German Children's Cancer Foundation for children with cancer. The camp is the only institution of its kind in Germany. After the acute phase of their therapy, children and their siblings spend their holidays in the forest and try to get back to a normal life.
20% percent of your donation will also benefit the “Waldpiraten”.
Please help us to strengthen women's football in Germany with your donation!
