What is GO2CUP?
GO2CUP started as a simple idea; what if instead of sending countless single-use cups to landfill every day, we made reusable cups easier? In conjunction with local businesses and the community we created a system where we collect, wash, and redistributed reusable coffee cups.
This is home grown Perth innovation that is working with local businesses and the community to showcase that we can create solutions to the challenges we face when we work together. Over the past few months GO2CUP has been trialed at Cool Breeze Café down at Bayswater Riverside Gardens as well as various events. This initiative wouldn’t have been possible without the support of Cool Breeze Café who have embraced this system and been working closely with their local community to find ways to make this work.
Having already prevented thousands of cups from going landfill with limited resources and receiving an overwhelmingly positive response, we’re ready to take this concept to the next level and offer this service to even more takeaway coffee shops and events.
GO2CUP also has a vision to be carbon neutral as well as water neutral to deliver a truly smart, sustainable, reusable cup.
Find out more or get in touch at www.go2cup.com.au or www.facebook.com/go2cup
WHO is GO2CUP?
Founder Daniel Grosso:
Having worked on the front line of Western Australia’s resource industry as a mining engineer, Daniel has an appreciation for the need to use our resources mindfully as well as in unity with the environment in which we extract them from. Utilising both a degree in engineering as well as an MBA specalising in environmental sustainability, Daniel contributes to his vision of the future where reuse and renewable are integrated as a priority towards the way we use our resources on this one precious planet. Daniel has a vision that Perth can move away from being one of the biggest waste per capita producers in the world led by a resource industry, towards being a sustainable city led by innovation.
Why should you support GO2CUP?
Currently here in Australia we import vast quantities of single-use cups, use them once, and then send them straight to landfill.
GO2CUP has a strong focus on bringing together local businesses and the community to be a part of a solution where people can easily choose reusable.
Recently we have seen a lot of momentum around the benefits of choosing reusable amidst the growing problem of single-use items piling up in our landfill or littering our environment and oceans.
We’re seeing coffee shops offer discounts for people to bring their own cups and stylish cups to purchase of all varieties. Yet a very small percentage of the population are making the effort to choose reusable. This may be because some forget to bring their cup or wash it when they are done. But there is also substantial confusion about the different coffee cups available; unrecyclable plastic lined coffee cups or the ever popular biodegradable cup that most often still ends up in landfill. We’re also seeing many events offer reusable cups but are relying on labour intensive volunteer time.
By supporting this project you’ll be a part of a growing community who have a vision where reusable and renewable are the norm and we utilise our resources in unity with the planet in which we use them.