Cause Australia is a not-for-profit organisation with the purpose of funding and supporting worthy causes across Australia and around the globe.
Cause Australia is looking to generate initially $10million in funding for worthy causes across Australia - including charities and not-for-profit organisations - in 2014/15. To achieve that, we need to raise $145,000 to fully
establish the operational capabilities that we are presently putting in place.
And while we are looking to generate the $10million in funds for worthy causes within our first two years of operation, we are looking to make an even greater contribution to Australia's 600,000+ worthy causes in 2016 and beyond.
To us, worthy causes are the people, organisations, places and animals that Australians donate their time, effort and money to in order to support -and that includes charities and not-for-profit organisations.
We have the capability of funding and supporting each and every worthy cause across Australia - including
the 600,000+ not-for-profit organisations that make up the not-for-profit sector.
In terms of funding worthy causes, Cause Australia has created a new and innovative funding mechanism where a worthy cause with just 100 supporters can gain an extra $10,000 - $30,000 of funding annually that’s effortless for both supporters and the cause.
The primary means of providing that funding is through the provisioning of webstore that has a significant and growing product catalogue – currently numbering approximately 20,000 products.
Purchasing products involves nominating the worthy cause to which the gross profit from the sale will be passed on to – effectively as a donation.
When we talk about the gross profit we’re talking here about the dollar value that is the difference between the purchase price of the product and what is termed the cost of goods sold.
And that’s the amount we pass that on to the cause in full.
This is a win-win situation for supporters and causes alike.
For causes, it equates to a passive funding stream potentially allowing them to focus more on their core purposes and less on the job of fundraising.
In order to achieve that Cause Australia needs to cover its projected operational costs of $145,000.
If we are able to raise the $145,000 needed to generate the $10million funds for worthy causes, then that will represent a return on investment or nearly
7,000%.
We consider that this is a rare and remarkable opportunity for Australians to participate in a social enterprise that is able to produce a great deal from a comparatively small investment.
$90,000 Tipping Point Goal
The $145,000 will be used primarily to complete the development of the Cause Australia website including its substantial webstore, both of which are only in an embryonic form, to extend the product catalogue and to develop cause and supporter services that
deliver high value to both groups.
We have based our website on robust and highly scalable platforms that should allow Cause Australia unimpeded growth as we strive to fund and support Australia's not-for-profit sector. But while we've established the website with those platforms, there
is still a great deal of work necessary to have it operating smoothly, flawlessly and in a way that optimally supports causes and supporters.
Our initial product catalogue is very substantial but there are many other product categories and brands that Australian's currently buy online which we don't have offerings for. We therefore need to extend our catalogue so that we provide even more reasons
for people to purchase from us and directly benefit causes that need the funding.
And we need systems, processes and people on board to allow Cause Australia to effectively serve causes and supporters who use our online facilities.
So the funds that we raise through this campaign will be utilised to extend Cause Australia's ability to serve causes and the supporters of those causes here in Australia and across the globe.
If we are unable to achieve our overall goal but we do reach the tipping point of $90,000 then we will be able to unterake all that has been mentioned above with the exception of expanding the product catalogue as rapidly as planned. Expanding the catalogue
at a slower rate will mean that potential funds for causes will be lost through the inability for Cause Australia to provide products the products that people will purchase elsewhere - and at no benefit to any causes.
So while Cause Australia - and the causes we fund and support - will still benefit greatly by achieving the tipping point of $90,000, it will be the achievement of the $145,000 goal that will truly allow Cause Australia to optimise the funding and support
that we can provide to causes.
So, our hope is, of course, that we are able to achieve our $145,000 goal.
We're asking people to donate a small amount to us so that we can produce a massive return to worthy causes.
We appreciate each and every donation that we recieve that helps towards Cause Australia's goal.
People who donate $20 or more will be included in a dedicated web page at our website acknowledging their donation.
And for those who do donate $100 or more, we have a reward that we believe is quite significant.
A Reward for Those Who Donate $100 or More
For people who donate $100 or more Cause Australia will provide a dollar-for-dollar discount on the purchase of goods from our webstore
for every dollar donated above $100. (So, if someone makes a donation of, for example, $150, then the discount available is $50). The discount amount can be applied to one or more purchases. People who donate may purchase goods from Cause
Australia at the wholesale price until the discount is fully utilised. The discount is therefore applied to the profit margin only.
A Reward for Those Who Donate $250 or More
For people who donate $250 or more Cause Australia will provide a dollar-for-dollar discount on the purchase of goods from our webstore. The amount donated can be applied to one or more purchases. People who donate may purchase goods from Cause Australia
at the wholesale price until the discount is fully utilised. The discount is therefore applied to the profit margin only.
And for Those Who Donate $1,000 or More
As well as receiving the dollar-for-dollar discount described above, Cause Australia will invite you to a gala event to be held in their closest capital city - Adelaide, Brisbane, Canberra, Darwin, Hobart, Melbourne, Perth or Sydney - as a way of extending
our gratitude for your generosity.
