TrueOrigin’s ‘Australian Food Security Initiative’ has a straightforward mission - to ensure access to clean and quality healthy food, by empowering sustainable production of agricultural and commercial goods, increasing transparency in global supply chains and supporting education and awareness relating to social impact issues.
We are working tirelessly in our pursuit of creating Australia's First National Provenance Framework, to not only provide consumers and retailers with a reliable method to verify the origins of anything they buy but also to create a platform that incentivizes and rewards existing Australian organic producers and encourages all producers to adhere to sustainable and ethical practices.
With a rapidly growing middle class, we see a significant spike in demand for organic goods. This demand creates an economic problem where vendors are incentivized to raise prices to meet demand; therefore the food can only be purchased by more wealthier individuals or be left to waste. This exacerbates the issue as not only is more food wasted, it creates a barrier between certain classes of society and the ability to purchase fresh and unadulterated produce.
We believe that it’s a fundamental human right that we all have access to fresh, healthy, organic and unadulterated food and with your help, we can make this a reality.
We aim to accomplish this primarily through creating a network of partnered and vetted organic farms that utilize our framework and decentralized ledger, focusing on data integrity, scalability and environmental cost.
Who we are
The story of TrueOrigin is a story of three best friends who want to change the world and have a good time doing it.
By good, we mean actually doing good.
We have spent a long time creating things together - applications, software, fun gadgets - stuff that we wanted to do, or wished that had existed.
After going to University to learn the ropes, and spending some years in corporate unlearning those ropes, we decided that we are just not that thrilled about wasting our time and energy adding a seemingly infinite amount of zero’s to another mega corporation's bank account.
We decided to take our passions fulltime and try to create something that will encourage meaningful and lasting change to society, for the betterment of everyone.
You know, stuff that we wish had already existed.
Our first project was GreenKeep, which aimed to tackle the global issue of food waste by making things more efficient and affordable for farmers while also implementing a hardware and software suite that tracks the welfare of livestock, making this information free and accessible to everyone. We took the 2nd prize in the EOS Global Hackathon event in Sydney, which focused on creating social impact in society through the empowerment of the individual.
TrueOrigin takes this idea one step further by creating a truly universal framework that can be applied to any industry and any product.
We hope to make Australia the world leader in integrated provenance systems.
Our Benefit
True Origins Provenance and Food Security Framework will not only provide a system that empowers local sustainable agriculture but places information regarding production and transit squarely in your hands.
Are you a parent that wants to ensure you’re feeding the best and cleanest food to your family?
Are you a local sustainable producer or exporter and want your customers to have 100% guarantee in your goods?
Are you importing goods from Australia and need to know that what you are purchasing is authentic?
Are you aware of the rise of food fraud and tampering and just not willing to risk you and your families welfare?
Are you concerned about rising food prices and the lack of access to sustainable produce in your urban area?
If you have answered “Yes” to any of these questions, you would then undoubtedly understand the need for such a system to be implemented at scale.
The Australian Food Security Initiative
TrueOrigin's AFSI will be our firstnation wide initiative, we hope to create a foundation that will connect sustainable producers to the latest in agricultural and supply chain technology, while promoting awareness and education on the issues that surround food security and the environmental problems that they face.
We will also be connecting a network of vetted sustainable producers directly to consumers, restaurants and other social food initiatives.
With your help and generous contribution, we can not only realize this vision and eliminate class and wealth barriers to food access, but also create a future of true product security for the generations to come.
Australia and Beyond
We will not only be working with Australian growers and businesses but also working closely with humanitarian organizations and social entrepreneurs from developing regions all over the world.
As a team, we have visited Africa and collaborated with other project teams from Kenya and South Africa and will continue to work closely and implement our solutions as part of private and public initiatives to increase commercial security and access to food, medical supplies and healthcare.
