Our Mission
The Pluralist is a social enterprise committed to promoting the many cultures of our world and donate to charities through the sale of our unique timepieces.
It’s more than a Timepiece, it is a Philosophy!
What is Pluralism?
Human beings are extraordinarily diverse in so many ways. Ethnicity, religion, language, nationality, philosophy, lifestyle. The areas in which we differ are endless.
Yet, we are all of the same human species, as we like to call it the human family.
Our common pains and joys are what bring us together, but our diversity makes us unique.
We exist to promote, accept and appreciate the richness of differences that exist in our human family. Our mission is to sell quality watches which will raise awareness and appreciation of the diversity of our beautiful world.
The Concept
Social Enterprise:
The Pluralist is a social enterprise, so positive social impact is part of the mission. Not only was it important to us to sell a product with a message of acceptance, but it was also important to give back to the community. This is why a portion of each watch sale is donated to a local Australian charity. For every watch sold, we donate $5 to the The Asylum Seeker Resource Centre, an independent Australian charity organisation with a mission of compassion.
Our Impact to Date
Over $400 donated already, tons of conversations sparked and thousands of bridges built.
Our Product
Our watches have diverse and unique numerals on the dials inspired by different languages. The designs are minimalistic and focus on an elegant style.
We want to make sure that our watches look good, feel good and do good!
Who is talking about us?
We've been featured in WristwatchReviews UK, Haulogerie and Causeartist. Have a read!
Purpose
The purpose of our product is to promote a timepiece which not only tells the time but also raises cultural awareness and works as a way to build bridges.
Price
All of our watches are sold at $109 retail price. We want our timepieces to be affordable in comparison to our competitors because we want everyone around the world to be able to afford it.
Current Watch Collections
Our first collection of watches are named after their inspiration: Arabia. The Arabic numerals on the dials make these watches unique, timeless and an extraordinary conversation starter. Our two unique timepieces are carefully designed to impress with sparkling yellow gold and the elegant combination of rose gold and brown leather.
Our second collection named after its inspiration: Kan’ji. This unique timepiece plays homage to our classic Pluralist design and boasts an elegant white baton dial paired with Sino-Japanese index markers. The black genuine leather band adds to the modern mixed metal effect with our traditional stainless steel case and buckles.
The Future
At the moment, we have 2 collections. Our Arabia collection and our Kan’ji collection.
With plenty of cultures and languages to explore now, we aim to expand our designs and represent more cultures, spark more conversations and build more bridges. Therefore, the next step is to expand the product line.
Please see below just a few examples of numerals we have plans to represent in our next upcoming collection. If you have any favourites please shoot us a message.
We have received encouraging feedback and now need your help to promote diversity and add new, unique designs to our collection.
The Rewards
As a reward for your contribution, you can obtain watches from our current collections at an exclusively discounted rate and become part of the Pluralist family.
Join the movement and become a Pluralist!
You can also help us by sharing our journey
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