Sole Purpose

BoulderBe Legendary

$965

Raised of $7,500 USD

Fundraising ended on Mar 31, 2014
20 supporters
12%%

About This Project

300,000,000 children in the world do not own a pair of shoes.



We have created durable, inexpensive shoes and provide them to children who would otherwise never own a pair.  Now, we need funding for large production.Newly Assembled Shoe Prototype!



The more funding we receive, the less expensive each pair of shoes will be and the more feet we can protect.


Many of the donated shoes are in poor condition or manufactured for the 1st world.  These cheap shoes provide a temporary solution at best and can actually harm a child at worst.  Putting a poorly manufactured shoe on a child means that within a short period
of time, that child will once again be barefoot.  Except now, their feet have no calluses to protect them.  Their feet are now soft and can be injured much more easily.


Long Term Solutionwhy shoes?

In many places, you cannot attend school without a pair of shoes.  Ultimately, we will want to find schools that require this and create 'shoe banks'.  So a child receives a pair when they enroll (if they need them) and when they outgrow them, they turn them
in for the next size.  The original shoes get cleaned up and ready for the next child.


This creates a hand-up not a hand-out.



Their last pair should last them a lifetime - we have built them to be incredibly durable and sturdy enough to last several lifetimes with some repair.


Program for Groups

We have been assembling sandals for four years in a program called Sole Purpose.  Corporate participants assemble sandals and host a shoe drive.  These new shoes are our third version of our assembly process.  The sandals have been great and inspired us to
create something more durable and less expensive.


Based upon our success with our sandals in corporate groups, we want to expand our program to every conceivable group that may want to come together and impact the world.  What better way to do this than through providing for children.


Below is a group of 1,000 assembling our first sandals!


1000 people assembling sandals


Materials:

Currently we are using these materials for the shoes and we will continue to test and find new materials that will work for different areas of the world.


Soles - recycled automobile tires.  Tires are shredded and put into our molds.  The soles on the shoes will be almost as strong as the old automobile tires, which means that each sole should last many children's feet.flexible, durable


Uppers - currently the uppers are felt.  We are working with several manufacturers to use the materials they throw away.  For example, there is a saddle manufacturer (for horses) and they have two pieces of leather left over that is perfect
for the smaller shoes.  They currently have to pay to dispose of these pieces.  They will give us these for free and we need to then make them into uppers, which is a fration of the cost of purchasing leather.


Below is one of our leather prototypes - Awesome!!


leather uppers


Stitching - Currently we are using recycled bicycle tubing to stitch the soles and uppers.  The stitching does not touch the ground so this works, but is currently the weakest part of the shoe.  We are investigating recycled monofilament
line (fishing line) which you can get in any thickness and color.  However, it does not stretch.  We will continue to research until we find the best long-term solution.stitching


Lacing - We are using recycled laces from plastic water bottles. 


Funding Milestones!


$7,500 - The Tipping Pointbeta tester

Includes one mold ($4,600), enough uppers and lacing for 100 pair, plus the rewards for our completely awesome donors!


Overfunding!

The minimum we need to begin is $7,500.  However, with additional funds, we will purchase more molds, up to 8, which will reduce the cost of the soles dramatically.


$50,000, Unlocks Launch Party!

At $50,000 we have a Launch Party in Boulder CO,.  We will have an incredible dinner and reception before the party as well as a surprise celebrity who has already agreed to make it.  Everyone who comes will get to help assemble a pair of shoes with us!



$200,000, Unlocks Trip to Africa!

At $200,000 we will take a trip to Africa to distribute the shoes and MUCH more.


Who is Be Legendary?

We are a social enterprise that helps people share their best with the world. We researched legendary people (Gandhi, Nelson Mandela, Martin Luther King) from their very beginnings to their amazing legacies.  Here were questions I had:


What were they like when they were 'normal'?

How did they create such amazing lives?

What do they have in common?

What are the smallest steps they took that are repeatable?

Can we learn to do what they have done to create our own version of 'legendary'?


The result of 10 years of research, experimentation and experience is the Roadmap to Legendary, 7 guiding principles to create a legendary life.


We use the Roadmap to help individuals and organizations to discover the best of who they are and take the small steps that will keep them on their road to 'legendary'.


Sole Purpose is one of several philanthropic endeavors we at Be Legendary believe in and are passionate about!


We 'discovered' our best is to help people see how completely awesome they are in fun experiential events.  Sole Purpose is part of that!


We put thousands of children, not favored by fortune, on brand new bicycles every year through a program called Building A Dream.  Bicycles are empowerment, freedom, independence.  And if a child rides a bicycle to school before the age of 12, they are 65%
less likely to be obese as an adult.


Soccer fields in Africa are built through our program called Power of reCreation - the rediscovery of your creativity through recreation (play).  Indestructable soccer balls are also donated to the communties that receive the soccer field. 


All of our programs are based upon a 'Hand up, not Hand out'.  Everything is earned and not given.  The single exception is the first pair of shoes a child will receive when going to school through Sole Purpose!  After that, they 'earn' their next pair by
staying in school.


You can find out more about Be Legendary:


Roadmap to Legendary

Corporate Programs

Follow us on Facebook!


Be Legendary

Use Of Funds

$7,500 Tipping Point Goal

Molds

The primary purpose for fundraising is to help finance the molds for the soles.  The molds are very expensive and in the end, we need up to 8 total molds.  However to begin, we only need one.


$2.00 - the machine to produce the soles costs $2.00 per run. If we have one mold, each sole is $2.00.  If we have 8 molds, each sole is $0.25 each.  We need 8 molds, if we can get the funding.


$4,600 - each mold - we need 5 sizes to provide a child shoes for life.  Eight total molds to make this as inexpensive as possible.  the 3 extra molds will be in the larger sizes as there are more children who are old without shoes.


Uppers

Currently we have been using pressed wool felt for our prototyping.  For the first run of our shoes, we will continue to use the felt until we can find a consistent source of repurposed material.  If you have ideas or leads, please contact James Carter at jcarter
(at) belegendary.org.


The felt uppers, after material and production, the cost is between $0.75 and $1.50 per shoe.  I am being conservative in my estimates by using $1.50 for each shoe.  With repurposed material, we are looking to get this cost to $0.25 on each shoe which will
dramatically reduce the cost per pair.  If we are more fully funded, or overfunded, we can go to manufacturers with confidence to find suitable material that is currently being thrown into our landfills. 


Ideally, we could get paid a small amount for accepting material which would eliminate our cost altogether after cutting.  This currently occurs with some organizations like Clean the World, who is paid by some organziations to remove used soap from hotel
chains.  Zero cost would be awesome!


Below are the closest estimations we could make:


Funds Usage for Tipping Point, $7,500

$   750 - rewards for donors

$4,600 - mold for one size

$   200 - soles for 100 shoes

$   300 - uppers for 100 shoes

$   150 - stitching and lacing for 100 shoes

$1,500 - 150 additional pair of shoes

$   562 - fees for processing at 7.50%

$7,500


Funds Usage for Total Amount of this Campaign, $30,000

$  2,500 - rewards for donors

$18,400 - four molds at $4,600 each

$  1,000 - 2,250 soles

$  3,000 - 2,250 uppers

$  1,500 - all other materials for 2,250 shoes

$  2,250 - fees for processing at 7.50%

$30,000


Funds Usage for Overfunding to $200,000

$  25,000 - Africa in-country travel per donor

$  15,000 - Rewards for donors

$  36,800 - 8 molds

$100,000 - 20,000 pairs of shoes, now $5.00 per pair

$    8,200 - Staff cost

$  15,000 - fees for processing at 7.50%

$200,000


Breakdown of Shoe Costs, with 8 molds:

$0.25 - sole

$1.50 - Upper

$0.35 - stitching

$0.25 - laces

$0.15 - packaging

$2.50 - each shoe, $5.00 per pair!


How to get to from $5.00 per pair to $2.50 per pair?

The key is going to be getting the uppers donated to us with minimal cost for our production.  With volume, this is completely possible and our cost for the uppers is $3.00 per pair right now - more than half the cost.


 

$30,000 Stretch Goal


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Rewards

Select Reward
$10.00

Thank you! You will receive a thank you email and regular updates from Be Legendary about the Sole Purpose Project.

9999 left

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$15.00

Your donation will provide 1 child with a pair of shoes! We'll send you the above rewards, plus give you a shout-out on our Facebook page.

996 left

Select Reward
$20.00

Provide two pairs of shoes for a child. Receive thank you card and shout out on Be Legendary Facebook page for your awesomeness!

9994 left

Select Reward
$30.00

Your donation will provide 2 children each a pair of shoes! You'll receive the above reward plus we'll give you a shout-out on our Facebook page.

996 left

Select Reward
$35.00

Receive materials to keep your own pair of children's shoes, as well as provide shoes for two children in need. We'll send you regular updates about the project, too!

999 left

Select Reward
$40.00

Your donation will provide 2 children each a pair of shoes! In addition to the above rewards, we'll also send you a personal thank you card.

997 left

Select Reward
$50.00

Your donation will provide 3 children each a pair of shoes! In addition to the above rewards, we'll send you foot-shaped bottle opener.

498 left

Select Reward
$60.00

Receive materials for two pairs of children shoes for your own little ones to keep. Your donation will provide shoes to three children in need.

1000 left

Select Reward
$75.00

Your donation will provide 5 children each a pair of shoes! In addition to the above rewards, you'll receive a special card created by children who receive shoes.

50 left

Select Reward
$100.00

Your donation will provide a child with shoes for life (5 pairs!). In addition to the above rewards, you'll receive a "What's YOUR Sole Purpose" T-shirt.

48 left

Select Reward
$300.00

Thank you for providing 20 pairs of shoes for children. In addition to the rewards at the $100 donation level, we'll ship you shoes to assemble with your friends and family, which Be Legendary will then distribute. You'll also receive two tickets to the Boulder Launch Party in Summer 2014.

24 left

Select Reward
$500.00

Thank you for providing 30 pairs of shoes for children! In addition to the rewards at the $300 level, we'll include two additional tickets to the Boulder Launch Party in Summer 2014.

10 left

Select Reward
$750.00

Training Department Reward! Thank you for providing 50 pairs of shoes to children. We'll ship you shoes to assemble during a training session, and you'll receive a PDF outlining how to connect Heart to Mind through assembling shoes. We'll help you create a shoe drive for even greater impact! We'll include six tickets to the Boulder Launch Party in Summer 2014.

5 left

Select Reward
$1,000.00

Provide 65 shoes to children! VIP Invitation to Launch Party and hosted reception with all VIPs, Be Legendary Team and Founder James Carter. Receive all above rewards.

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$2,500.00

Exclusive VIP: Provide 150 shoes to children. 30 children now have SHOES FOR LIFE. VIP invitation to Launch Party, one night at the St Julien in Boulder, CO. Receive all above rewards..

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Select Reward
$3,000.00

Host a shoe drive! Put 25 shoes in 300 separate bags (we provide) and give them to Funds2Orgs. They will send us a check for $3,000. Email James at [email protected] for information.

999 left

Select Reward
$4,999.00

Community Service Award. Receive 375 shoes to assemble with your organization or community. . Call with James Carter about how to connect your community service to your organziation and even raise funds through shoe donations.Receive all above rewards!

1 left

Select Reward
$5,000.00

Hero VIP: Provide 375 shoes to children. Invitation to Launch Party, spend day in Boulder CO with other Heroes and Legends, attend an intimate pre-party with our advisors and influencer network, as well as the VIP Launch Party. Two weekend nights at the St Julien Spa in Boulder, CO included, as well as a 1:1 conversations and personal updates with Be Legendary CEO James Carter.

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Select Reward
$9,999.00

Organization Build. Receive 750 shoes to assemble throughout your organization. Unlimited coaching sessions with James Carter about how to utilize the shoe assembly throughout your organization. Receive all above rewards. Want tickets to the Launch Party? YOU tell us how many!

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Select Reward
$10,000.00

Legend VIP, 750 shoes for children. 150 children will now have SHOES FOR LIFE. Travel to Africa with Be Legendary Staff to distribute shoes with locals. See the real Africa on our 7-day in-country trip. On-continent travel, lodging, meals, etc provided. Travel to Africa NOT included. Receive all VIP rewards - launch party, two-night stay at St. Julien spa in Boulder, CO and spend day with other VIPs. Receive 4 coaching sessions with James Carter on Creating a Legendary Life. Receive all above rewards.

2 left