THE HUMBLE YET ICONIC FLANNO, ITS AUSTRALIA'S MOST LOVED SHIRT
A symbol of toughness, warmth and strength and yet the sad truth behind the strength and comfort that is the FLANNO is too many Aussies are facing a private pain. Suicide is the number one cause of death in Australians aged between 15 to 44, with rates 3 times higher in men and double for Indigenous Australians. Lifeline estimate there are 240 suicide attempts a day and more than 8 deaths each day in Australia.
Compelled by the untimely death of a much-loved brother and friend, FLANNO Founders Kathryn and Penny have decided to take action! Together, we’re claiming the FLANNO for Australians doing it tough. Through your pledge you'll be helping FLANNO to get our start-up off the ground and to achieve our mission to help bring suicide rates down in Australia. You can help us to make a difference by making a pledge and choosing your FLANNO reward.
FLANNO Founders Kath & Penny
Once our business is up and running, 50% of profits from the sale of our Flannos will go to established organisations doing great work in the suicide prevention and mental health space. Lifeline, Head Space and Kids Helpline are just a few of the organisations we're aiming to help. The more Flannos we sell the more $$ we can direct to these organisations.
EVERY SHIRT SOLD WILL HELP TO MAKE A DIFFERENCE
Our concept has been described as simple yet novel and was recently selected as the winning business idea at WA's inaugural Startup Weekend Perth for Social Impact in July 2018. This win sent FLANNO on a trajectory and wethen pitched at the City of Perth Pitch for Good event in October 2018 and we were voted best Pitch. This was followed by our first Start Some Good crowdfunding campaign which saw us successfully raise $13,000 in start up funds. This has really helped to get the ball rolling, raising just enough to start working with an ethical supplier to produce our first Flannos which should hit our shelves in March 2019.
We received a number of requests from people asking if they could still pitch in, so we’ve launched this second campaign, now you too can make a pledge, get your Flanno reward and a part of FLANNOS start-up story !
EVERY PLEDGE WILL HELP FLANNO TO MAKE A DIFFERENCE
Since the end of our first campaign we've received a number of requests asking us to extend the campaign or run it again and so we're opening the doors for 8 more weeks for anyone that wants to make a pledge & claim their Flanno! You can help by making a pledge and choosing your reward.
YOU CAN ALSO HELP US BY SPREADING THE WORD
CHECK OUT www.flanno.com.au
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