Our story
We are 4 RMIT postgraduate students who are competing in HEC Montreal Social Business Creation competition to create a Social Business that addresses Social Causes.
Our Company
Luminoso Khwaab - Luminoso is Italian for bright and Khwaab is Hindi for dream, hence Bright Dream. Our aim is to address social issues such as poverty, access to a living wage and homelessness through combining street art with apparels.
Why it matters?
Most social issues go unnoticed and even ignored by society at large. We want to bring a change to this by providing a global platform for street artist by having their art on t-shirts and selling it to the general public. We will use the profits to help address this social issues. Our journey is to ensure that even the most disadvantage can have a Bright Dream (Luminoso Khwaab)
How you can help
We are reaching out to numerous people and companies to see our dream come true for us to bring Luminoso Khwaab to life. Your donations counts as a vote of confidence in our company and business model for the competition. You can also reach us at [email protected] for other forms of donation and help.
Social Media Links
Instagram Twitter Facebook
$2,500 Tipping Point Goal
Luminoso Khwaab aims to start small and exclusively through online distribution of our t-shirts.
The funds raised will be used for us to set up our online platform and produce our t-shirts.
We have calculated that we would need at least $1K to set up our online platform using existing tools available. We are also leveraging the fact that we are postgraduate students and have access to other students in areas such as art design and IT to assist us with this effort.
The additional $1.5K would be used to develop and print our t-shirts for our early adopters and customers. We aim to produce at least 50 t-shirts with printed art on them and distribute these as our initial effort. We want to produce high quality t-shirts that any person would be proud to wear on their chest.
$10,000 Stretch Goal
With our stretch goal, we are aiming to spruce our online platform to include SEO, online advertising and additional marketing materials to ensure we are discovered organically online. We estimate that this would take up around $2K of our extended funds available.
As we predict that most of our stretch goal contributions would be from early adopters, we are committed in producing addtinional t-shirts to same degree of quality as our funding goals.
