It is not often that a retail chain store is seen as promoting compassion, literacy, supporting charities, and keeping it hip at the same time. My friend and I began the Definition of Nyce (The DON) because we wanted to do something that would have a long
term positive impact on young people in our cities. We also wanted to make sure we were empowering and helping the charities and non-profits that were already working with this population. We created a very hip line of distinct apparel that would appeal to
the edginess of our cities’ young people and we have been partnering with local charities to create events that promote their good work, raise money, and spread the message of the DON. We plan to host events (art, fun & educational) in retail stores throughout
the United States to draw a crowd and create recognition of the brand and partner organizations.
From the very beginning, we decided that our profits will go to charities that work with inner city youth. Many companies donate to charities when it is convenient, after they began to make enough to do so. We began the DON with the sole purpose of supporting
our young people and the organizations that work hard every day to help them live more productive and meaningful lives.
The DON is not a line of tee shirts. It is a lifestyle choice. It is a lifestyle of open mindedness, honesty, compassion, and integrity. Everyone who wears a DON shirt is telling all of their friends that they have made a commitment to a life of decency
and honor. This is what retailers will get to promote in their stores. With our passionate community outreach we have the people power to host events at store locations and bring a significant crowd covering a vast demographic.
From the streets to the schools, to the radios and the nightclubs, youth and young adults are making it hip to be humanitarian, and using fashion to spread love, smiles, and happiness. This is nothing but a WIN for any store selling our product. This support
from the retail stores will validate our brand and introduce us to their current customer base. It will be an opportunity to raise even more funds for the orginzations supporting our communities.
