How to Build Purpose-Driven Products That Truly Connect | Eli Harrell

In this insightful talk, Eli Harrell, social entrepreneur and co-founder of Valhalla.team, shares his proven framework for creating purpose-centric products. Drawing from years of experience building and advising businesses globally, Eli breaks down the four pillars of product development, the ideal team structure, and the importance of embedding purpose into every customer interaction. Learn how to ensure your product’s mission resonates deeply with users—at every touchpoint, from marketing to user experience—so your purpose truly “oozes” through. Perfect for founders and product leaders aiming to make a meaningful impact with their work.

Topics covered: 

  • Product design
  • Podcast

About Eli Harrell:

Eli is a social entrepreneur, leader, and consummate problem solver who, through the painful process of building business after business has become a mapmaker for founders and executive teams. In the early 2000s, he built and sold two contracting businesses in Atlanta before moving his family to Asia in 2014, where he has founded and been an advisor for businesses in a number of industries. He is also a part-time faculty and mentor for the MBA program at Southwestern University in Cebu, Philippines. Eli is also the Co-founder and Chief Strategy Officer at Valhalla.team, a company dedicated to amplifying the impact of entrepreneurs who are solving meaningful human problems via high-performing teams building products with purpose. He’s also the host of a podcast called “Products with Purpose” where he teases out the most valuable stories from people who are building products and businesses that are laser-focused on solving meaningful problems on this planet (or beyond).

Connect with Eli Harrell on Linked here.