Tipping Point: Our first goal - 100 malls, 100 stores, more than 3,000 brands
The first version of the Good On You app lists most of the clothing brands you can find in the 100 largest malls and 100 of the largest high street stores–more than 3,000 brands. We'll also include addiional brands from a good range of online only stores
and specialist ethical retailers.
When we reach our tipping point of $15,000 we will build the iOS and Android versions of the app with all the features and the brand ratings listed above.
We're well advanced on app design and have completed much of the collection of data on retailers, brands and product types that will underpin the app's functionality. The funds raised will be used to pay an external app developer to tie it all together.
We anticipate the app will be completed, tested and ready to launch on 1 September 2015.
Our Stretch Goals
Stretch Goal 1
If we raise $20,000 we will include ratings for all the beauty and personal care products available in the stores listed above, at $25,000 we'll be able to extend the number of retailers and brands covered in Australia.
Stretch Goal 2
For each $5,000 above $25,000 we will include data for an additional city outside Australia in NZ, the USA, Canada and the UK.
Ask us to rate your city first
Project supporters can choose the ‘rate my city’ goal to ensure that their city is rated – including any city in NZ, North America or the UK and Ireland not on this list. We’re keen to add cities in other parts of the world but
haven’t estimated the cost of doing so – get in touch and we’ll do that work and create a new reward just for you.
Rewards in More Detail
All rewards from $10 and up include a pre-release, forever free, copy of the app. The app is scheduled to be released on 1 September 2015.
Donate Any Amount
Support us by giving what you can afford. We'll work hard to provide the best information on ethical brands and products to enable you make informed choices when you shop. You’ll also receive our eternal thanks!
Good On You Champion – $10
Be a grassroots supporter of the Good On You app. Receive the app before anyone else,
Delivery: 1 September
The Good On You Ethical Wardrobe eBook + Your Suggested Brand Rated – $25
Good On You’s new and easy-to-use guide to the ethical issues affecting your clothing staples. You will also get the Good On You app, and we’ll make sure the brand of your choice gets a rating.
Delivery: July 2015
The Good On You Fairtrade Tote – $50
Delivery: July 2015With the app in one hand and our Fairtrade, organic tote in the other, you’re all set for ethical shopping. Made by our ‘Excellent’ rated friends at Liminal, our tote is decorated with an exclusive print
from up and coming textile house Mirador.
Sendle Premium for a year – $60
Sendle is Australia’s only 100% carbon neutral delivery service, with $9.75 flat rate door-to-door parcel delivery in the same city (up to
25kg). Sendle Premium for one year is valued at $120 and gives you further discounts on every delivery, as well as other benefits like free Signature on Delivery.
Super Fund Ethical Health Check – $70
Does you super fund invest in things inconsistent with your values? Very likely yes. Let the financial planners at Ethical Investment Australia review your super fund and give you a comprhensive understanding of where you are investing a good chunk
of you money.
Ethical Investment Australia will provide a Superannuation Fund Health Check: they will tell you where their superannuation fund invests. This will include their exposure to topical ethical issues such as, tobacco, fossil fuels, weapons, gambling,
pornography, and de-forestation. This advice is general only in nature.
Etihical Investment Australia are passionate about offering advice on ethical investment choices to all investors. Based in Brisbane they offer services Australia wide and beyond.
Delivery: July 2015
Box of 4 Conscious Step Socks – $80
Thoughtfully made socks that fight for causes that matter
Each pair is uniquely designed, ethically manufactured and partnered with a first-class non-profit to fund impact for the world’s biggest challenges - the United Nations Millennium Development Goals. Package includes one pair of each: socks to fight hunger,
socks to plant trees, socks to educate children and socks to combat AIDS, Postage in Australia included.
Delivery: July 2015
Sustainability with style bundle – $100
This package includes a hardcopy or eBook (your choie) of Lisa Heinze's popular Sustainability with Style,
the Good On You Tote bag and the Good On You Ethical Wardrobe eBook.
Part autobiography, part eco-guidebook and part cultural exploration, in Sustainability with Style Lisa shares everything from learning the ropes of eco-fashion and natural beauty products, to understanding the best way to talk about the environment
with non-greenies and how she eventually found her own eco-balance. If you’ve ever wanted to ‘go green’ but just can’t picture yourself as a tree hugger, let Lisa show you how you can achieve sustainable-living without losing your personal style.
Delivery: July 2015
VIP Pass for 2 to The True Cost Movie – $125
You and a friend will be our special guests at the Good On You screening of The True Cost on 8 July.
Includes a snack pack and a meet and greet with our expert panel afterwards. (Sydney only).
Delivery: July 2015
ALAS Organic Sweatshop Free PJs – $160
Exclusive to Good On You,
be the first to get the latest, yet to be released, ALAS Spring Summer organic pyjama sets.
The first 50 people to pledge also get a free sleepover bag normally. The full package would normally set your back $180 + postage. For our backers just $160 with postage included.
This is really great value + you support our mission.
ALAS designers believe they have a resposibiltiy to respect the planet, and to respect the people involved in making our garments. Like Good On You, they believe that consumers have a right to know where and how their clothign was produced.
Alas is committed to complete transparency so that customers can have peace of mind.
Now that's the kind of producer that Good On You loves to support!
Once you've pledged - and we make our tipping point of $15,000 - we will email you to get the size you want.
Delivery: Early September 2015
VIP Double Pass to an Undress Runways Fashion Show + Tote – $250
Take a friend to Undress Runway’s Spring Summer 15/16 ethical fashion show with this VIP double pass.
Undress Runways is a fashion runway that showcases sustainable designer collections. Get a taste of bamboo loungewear, eco-friendly bikinis, organic fibre dresses and up-cycled collections. You'll sit front row at a runway show that is changing
the fashion industry with your choice of drink.
PLUS get a Good On You tote bag AND the Ethical Wardrobe eBook!
And the app ofcourse.
Available for shows in Brisbane, Melbourne or Sydney in October 2015. Travel not included.
Clean Cut brand consulting - $450
Clean Cut Consulting is a unique platform that offer's an holistic approach to sustainable supply chains, marketing, sales and brand development that we tailor to your specific needs.
Unlike most agencies, Carlie Ballard and Kelly Elkins are designers, entrepreneurs and sustainable fashion advocates who understand the trials and tribulations of running a small business. They can offer assistance and advice
for navigating supply chain solutions, best practice when dealing with your suppliers and production management. They can offer comprehensive guidance and services in PR, Social Media and branding to simplify and streamline you fashion business.
The Clean Cut Brand Consulting reward package includes:
- Initial review of current or aspirational supply chain
- Identifying the most appropriate sustainable supply chain for your business.
- Guidelines to creating strong and honest relationships with manufacturers.
- Development of supply chain sourcing and strategy.
- Brand strategy advice
Delivery: from July - October 2015 as convenient to you
Ethical Style Makeover - $550
Treat yourself to a style consultation and shopping trip with one of our ethical fashion expert's Fay De Lanty and Leeyong Soo.
Faye De Lanty (left) is a television presenter and founder of eco fashion site Fashion Hound. Leeyong Soo is a contributing writer at Peppermint Magazine, ethical fashion stylist and owner of the Style Wilderness blog.
You’ll receive a 1-2 hour session to help you discover your own style. After that you and the stylist will go on a shopping adventure – leaving you looking good and feeling even better.
Package includes a 1-2 hour consultation and a 2-hour shopping trip with the expert. Available in Sydney, Melbourne and Brisbane. Perth coming soon.
This is a great value reward featuring some of Australia’s leading ethical fashion experts.
Delivery: from July - October 2015 as convenient to you - Brisbane, Sydney, Melbourne
Be Awesome – Producer Credit + ALAS Organic PJs $750
Become an Executive Producer on the Good On You app. Have your name in lights in the app (or be silent and generous). We’ll report to you on our social impact every six months. You’ll also get the app, the ebook and your own set of ALAS organic
pyjamas.
Delivery: WIth the App on 1 September 2015
Exclusive pre-publication access to the 2015 Mobium Living LOHAS Report –
$5,000
Does your company need the best research available on Australian consumers’ engagement with sustainability? Get exclusive pre-publication access to 5th edition of the renowned Living LOHAS Report (due for publication
September 2015). Plus gain deeper insights from a one hour phone/Skype meeting with report author Andrew Baker.
Delivery: August 2015
The Good On You Team
The Good On You team includes
Gordon Renouf, co-founder and CEO. Gordon has worked for nearly 30 years in social justice organisations like communtiy legal centres and Aboriginal Legal Aid. He was Head of Campaigns for Australia’s leading consumer organisation CHOICE
for 5 years
Faycal Fassi, Development Director has more than 20 years experience building and supporting products in startups and major companies
Bethany Noble, Communications Director has a background in social justice and has worked in marketing and comms roles for major charities. Last year she founded her own ethical bag label.
Ali Misredeghi, CTO, is an experienced software engineer currently completing a PhD at UNSW.
Together with our colleagues Celine Massa and Will Farrier we’ve been helping consumers make ethically aligned purchases for the last two years. We’ve got the experience to ensure that Good On You succeeds.
We’re backed by a team of 400 Ethical Detectives and other volunteers, and a network of expert advsiers in IT, ethical ratings and communications.
More information if you need it
Want more information about the app, the rewards, the team, or how we are going to change the world? Please contact us via the comments below or by emailing gordon (at) goodonyou.org.au.
We're always looking for people to join our communtiy who are passionate about making it possible to change the world through our everyday consumer choices. Get in touch if you want to help in any way.
Thanks for reading this far. Now off you go and pledge something - thanks for your support!!
We Have the Power to Create Change.
There is a groundswell of people who want to do better.
Since the death of more than 1,100 people in the collapse of the Rana Plaza factory in Bangladesh in 2013, more and more people are asking the tough questions – what is my consumption costing our world?
Many of the companies behind the brands are responding to these questions. But many are not and most are not responding fast enough.
Good On You will arm more and more consumers with the power to influence companies. Never before has it been so easy to see the impact a brand or company has on the world, and then make personal consumer decisions based on that information.
With the Good On You app you can let your purchases do the talking, or you can communicate directly with a brand, asking them to do good on the issues you care about most.
The Power of One – or the Power of One Million
It's great when you're able to make better choices. It’s even better when millions of other consumers can easily join you.
The Good On You app is a tool that can be used by almost anyone in almost any shopping situation. Imagine when millions of people have access to the information about brands where they want it, when they want it and how they want it.
What's Behind the Good On You Ratings?
Our ratings bring together the work of dozens of specialist certifications, assessments by independent NGOs and experts and information about multi-stakeholder agreements and commitments. Our sources include
- certifications like Fair Trade, Ethical Clothing Australia and Choose Cruetly Free
- independent rankings by Behind the Bar Code, Rank a Brand, Labour Behind the Label and Free 2 Work
- information from campaigns like Greenpeace’s Detox Campaign, and PETAs campaign against the use of angora rabbit fur.
- Multi stakeholder initiatives like the Bangladesh Fire and Safety Accord and the Carbon Disclosure Project.
First of all we bring all these sources into one place and distill it into simple ratings you can personalise or drill down into. But even put together these sources show only half the picture. Often they only apply to the larger brands, with no information
at all about thousands of medium size and smaller brands. But as consumers we want to know whether or not any brand we are considering is doing right by people, the planet and animals.
So we use a network of more than 400 volunteer Ethical Detectives to organise and supplement this information. Their work is checked in our office before forming part of the Good On You ratings. We’re building a system that has the capacity
to leverage people’s hunger for knowledge and willingness to contribute so that every consumer has access to simple but robust information to help them quickly make better shopping choices.
Join the Movement Now!
Together we can create a movement of millions that brands can’t ignore.
Come join the movement of empowered citizens using their shopping to create change. You can help the development of Good on You by pledging your support - any amount of money is great - it's the number of people involved who count more than the amount of
money we raise.
Pledge your support now. Just give $1 to let us know you support our aims. Or give more and get one of our fabulous rewards. In both cases know that you are supporting the beginning of something great!
Brand ratings when you need them
