Introducing: Good Ale. The idea of Eden Brewery and Forever Projects.
**The first Batch of Good Ale is SOLD OUT! Any future orders will be on a waiting list for the second batch. We'll keep you updated with expected delivery**Thank you for backing us. We can’t wait to share a Good Ale with you.**
Why is Good Ale so good?
100% of profits go to empowering Tanzanian families living in poverty. It gives them a hand up to live on their own two feet. So you can feel good drinking it, knowing your money goes to a good place.
This Pale Ale is inspired by the brightness and vibrancy of Tanzania. It takes us to sunny days lying in a hammock by the beach in Zanzibar. It’s bright, fruity and refreshing. It’s full of good vibes too, because by drinking it you’ve helped empower a Tanzanian family to live independently.
Cheers to change.
Eden Brewery
“We’re hoping that through the sales of our beer, we can bring change to a world that desperately needs it.” - Eden Brewery
Eden Brewery is bringing people together around a bottle of beer. They're committed to making the world better through changing perceptions of breweries; by brewing natural, preservative free beer, by only using green energy in their brewery and by donating 10% of all their profits to charity.
Now they're making Good Ale in partnership with Forever Projects, where 100% of profits will go directly to their work on the ground in Tanzania.
But these guys aren’t simply amateurs with generous hearts, they know their beer making. With all this beer making experience under their belt, we can’t wait to taste this Good Ale.
Forever Projects
We are a tribe of people using what’s in our hands to help families out of poverty. We give a hand up, not a hand out. This happens through empowerment.
We work with families who are unable to provide for the basic needs of their children - it’s life or death. After giving emergency care and nutrition for any newborn babies, we providing training and capital to help them set up a business. We’ve watched families actually move themselves out of poverty, grow their businesses, hire staff members, increase their happiness, put good food on the table and put their children through school. They find dignity and status in society, and they stand taller. But ultimately, they can raise a healthy family forever, independant of us.
All our admin costs are funded by a core community, so 100% of profits can go to Tanzania and the families who need it most.
Why a charity beer?
“Tribes are just waiting to be turned into movements and occasionally stop and have a beer together" - Seth Godin
Forever Projects started over a beer, when we, Mark and Ben, found ourselves in Tanzania on a humid African night, drinking our local beer of choice - Safari. In 3 months from that night, we would bring our cause to 10,000 people at a festival back in our hometown of Wollongong, Australia. At the time, we had no idea what we were going to do,or how,but we knew we wanted to inspire people to know they can make a real difference in the world, and show them how.
This idea is still central today.
Forever Projects believes significant change happens when curious people get together to do something. It's a heap of little things that make a big difference. It might be the beer you chose and the conversation it starts - you never know how far it will go. Generosity incites generosity. This story begins with one guy, a brewer, using what's in his hands. We’ve no doubt he'll inspire the creativity and generosity of many more.
We don’t know how to end global poverty. But we start with the idea that lives can be changed one family at a time.
A beer won’t make a huge difference. But it's a start.
And you never know how far that could go.
Where did the collaboration come from?
We were at a Forever Projects backyard BBQ when our mate Sam asked, “What’s next for Forever Projects?”
“How about a beer?”, we joked.
We had no idea that we just spoke a Forever Projects beer into reality!
Sam told us he knew a guy who had just started a brewery in the Southern Highlands which was going really well and had already won a bunch of awards. We were introduced and both knew were onto something.
That guy was Jacob.
“We knew straight away that we should work together. It was so abundantly apparent that this should happen. All our values and ethos are so aligned.” - Jacob
Rewards
We have a few goodies up our sleeves.
IMPORTANT INFO ABOUT SHIPPING:- Beer can be shipped anywhere in Australia
- $10 flat rate - Sydney or Wollongong (Helensburgh to Ulladulla)
- $28 flat fate - anywhere else in Australia
- You'll need to select the shipping option reward to add to your beer.
The soundtrack to Good Ale - The legendary The Vintage Stylus is curating a playlist for us which will provide the perfect backdrop to drink your beer. Inspired by Good Ale, it's guaranteed to put you in a good mood. If you don’t believe this will be worth it, take it from a 4 year old, Lyla, “I can’t handle the music Mum, I just HAVE to dance!”
Artist designed coasters - We're throwing in some cool coasters. These are designed by amazing artists Simon Perini and Caitlin O.J. and inspired by Good Ale. You'll receive a mixed pack of coasters.
Swag - What better way than to show you’re a fan than by wearing the tee. Designed by Simon Perrini and screen printed by Kraken Kreative using 100% cotton tees. You'll get your choice of Navy or White in Mens, Womens or Kids.
HERE'S WHAT YOU'LL GET:
1. GOOD TIMES PACK : PLAYLIST + COASTERS
2. MATES : 6 PACK
3. BEST MATES : 6 PACK + GOOD TIMES PACK
4. SIDE KICK : 6 PACK + FOREVER PROJECTS TEE + GOOD TIMES PACK
5. FRIDAY NIGHT DRINKS : ONE CASE
6. SATURDAY NIGHT DRINKS : ONE CASE + GOOD TIMES PACK
7. WING MAN : ONE CASE + FP TEE + GOOD TIMES PACK
8. DOUBLE PARKED : TWO CASES + GOOD TIMES PACK
9. PARTY STARTER : FOUR CASES + FP TEE + GOOD TIMES PACK
18+ Beer can only be purchased by people over the age of 18.
SHIPPING:
Beer can be shipped anywhere in Australia
$10 flat rate - Sydney or Wollongong (Helensburgh to Ulladulla)
$28 flat fate - anywhere else in Australia
You'll need to select the shipping option reward to add to your beer.
Learn more about Forever Projects: