GOOD HUSTLE Foundry
A practical self-paced program for building your social enterprise
100% ONLINE, START ANYTIME, $99 ONE-TIME PAYMENT
Good Hustle Foundry helps you move from thinking about an idea to actually building it.
It is a structured, self-directed program designed to support early-stage founders who want clarity, direction, and momentum. You’ll work through practical steps that help you shape your idea into something real and workable.
Start immediately
No cohorts, no waiting lists, no delays. Begin as soon as you sign up and move at your own pace.
Clear structure
A step-by-step learning journey. Simple, practical, and easy to follow without feeling overwhelming.
Build with confidence
Proven frameworks from our flagship Good Hustle program, used by early-stage founders to turn ideas into real-world action.
How it works
This is for you if...
- You have an idea sitting in your notes and you are ready to do something with it
- You have already started, but feel stuck or need direction to move forward
- You want guidance and structure, but not a fixed schedule
- You like working independently and figuring things out as you go
- You are curious about social enterprise and want a place to start
What you'll learn
- Clarify the problem you want to solve
- Shape and refine your idea
- Understand your audience and community
- Design a simple, viable model
- Build momentum and direction
- Prepare for real-world testing or launch
The Modules
✓ Introduction to Social Enterprise
✓ Theories of Change + Issue Mapping
✓ 4 Pillars of Social Entrepreneurship
✓ Designing and Building your Idea
✓ Business Models
✓ 5 Hooks of Social Change Storytelling
✓ Creating Your Ideal Customer Avatar
✓ Sharing Resources via “Collective Enoughness”
✓ Crafting Your Story and Delivering a Great Pitch
✓ Digital Marketing Essentials
✓ The Art of Video Storytelling
✓ Changemaker Mindsets for Long-term Success
✓ Funding Options
✓ Personal Sustainability + Creating a Culture of Care
who you'll be learning from
Made by Good Hustlers for Good Hustlers
Tom Dawkins - Host of Good Hustle
Tom is the co-founder and entrepreneur-in-residence of StartSomeGood. He's the founding Director of the Australian Changemakers Festival, the founder of Vibewire, and opened Australia's first co-working space SquareOne in 2006. For twenty years Tom has been exploring how technology and culture can be harnessed as tools to create a more democratic and participatory society.
Alex Budak - Teacher of "4 Pillars of Social Entrepreneurship" & "Changemaker Mindsets for Long-term Success"
Alex is a social entrepreneur and professional faculty member at UC Berkeley Haas, School of Business. where he created and teaches a transformative course called “Becoming a Changemaker" and serves as the Executive Director of the Berkeley Haas Global Access Program. He co-founded StartSomeGood.com with Tom in 2011.
Kate's purpose is to create a culture of care, connection and compassion through self-awareness and supporting people create positive change in the world. She does this through her yoga teaching, her book the Radical Self Journal and her work at with emerging social entrepreneurs at StartSomeGood. Kate teaches the module on "Personal Sustainability and Creating a Culture of Care"
Ben is a designer, innovation coach, and social enterprise/startup founder. He collaborates with people to design and build ideas for happier communities that are more empowered, inclusive, and sustainable. He's the founder and managing director of Dynamic4 (a 17 year old purpose-driven design & innovation company, and certified B Corp).
Hildy is a change theorist and asker of powerful questions. In her role as Chief Boundary Pusher in the living experiment at Creating the Future, Hildy teaches people how to create systems change by changing the questions they ask, aiming systems large and small at bringing out the best in people.
Luke is a brand storyteller. He helps good businesses become great brands. His company The Sponge is a purpose-centered branding agency and a Certified B Corp. Luke is also the co-founder of ByrontoBundy.com.
Brook McCarthy is a digital marketing trainer, conversion optimization specialist and business coach with 15 years’ experience in online communications. Brook works closely with values-based self-employed people, to help them define their difference and grow their community online.
Rob inspires the best in people, purpose, performance, and impact. Founder, Impact Investment Summit Asia Pacific mobilizing community and capital for good. Lead Pitch Coach, The Funding Network – a fresh approach to capacity building for grassroots non-profit organizations and social enterprises.
Have a look at what people have shared about their journey...
Launched Sustainable Skin Cream
“Thanks to the Good Hustle program, I have implemented thorough step by step planning for each idea that has potential, allowing me to estimate what is needed in order to make the idea a reality and what type of data I need to collect to improve on my assumptions.”
Launched Tablehood
“Inspired with the Business Models session, we analysed over 50 real-world existing business models and landed with one that had real-world precedent, that we could confidently go out and test.”
Launched Alive With Possibility
“The storytelling module helped me understand how to tell my story in a way that really highlights why I do what I do. It helped explain my work much more clearly and in a much more engaging way of connecting with people.”
Launched Made of Substance
“One of the key learning from the program was simply getting clarity on what my idea was. I had so many different ideas I could implement but I needed the direction and guidance to know which one to start with and why.”
Start building your idea today
Good Hustle Foundry is designed for independent learning.
Get instant access to Good Hustle Foundry for $99 and begin at your own pace.
Want more support and community?
Good Hustle Foundry is designed for independent learning.
If you are looking for live coaching, cohort learning, and a supported journey with other founders, explore our flagship program, Good Hustle.
Good Hustle Foundry
Good Hustle Foundry helps you move from thinking about an idea to actually building it. It is a structured, self-directed program designed to support early-stage founders who want clarity, direction, and momentum. You'll work through practical steps that help you shape your idea into something real and workable.