Digital Marketing with Heart: Brook McCarthy on Authentic Online Impact

Join Brook McCarthy, founder of Hustle & Heart, for a powerful session on cutting through the digital noise with empathy, strategy, and creativity. With 15 years of experience in digital communications, Brook shares key lessons on building a values-led business, attracting your ideal clients, and creating compelling marketing that converts—without compromising your integrity. Learn how consistent marketing leads to consistent clients and cash flow, plus her must-have website tips and timeless communication principles. Perfect for purpose-driven entrepreneurs ready to grow with authenticity.

Topics covered: 

  • Digital communications
  • Marketing plans

About Brook McCarthy:

Brook is a writer, speaker, trainer and business coach with 15 years of experience in digital communications. Brook enables organisations to magnify their impact online. She loves the art and science of communication, persuasion and influence, and spends her time teaching small business owners how to leverage all three to maximise their online reach. Prior to starting her own business in 2008, she was a Public Relations professional, where she first dove into the fast-moving world of online communications. And ever since then, she has been devising strategies for helping people get heard in the crowded digital marketplace. Hustle & Heart is a training college, community and worldwide movement of like-minded awesome folk who want more from their business. They can be yoga and Pilates teachers, graphic designers and communications professionals, artists and musicians, psychologists and authors. At the end of the day, they are united by their desire to do their best work without compromising their values or integrity over the pursuit of profit. In this session, you will learn that to earn the attention of an audience that is already overloaded with information, empathy and creativity are essential. Let her show you how to use your creative flair, tap into relevance, and create compelling communication to get your message heard.

Connect with Brook McCarthy on LinkedIn here.