About Us:
Welcome to Cash Back Health, the newest application designed to personalise your health and fitness journey. During the 2018 April school holidays, the team attended Business Camp. The current team was founded with a mission to improve the lives of unhealthy and obese Australians. From this spark of an idea, innovative ideation and validation business competitors, consumers and business plan we have shaped our app idea into a successful solution for the health and fitness industry. With young entrepreneurs who are passionate about making their business a reality, the team at Cash Back Health are seeking enthusiastic investors to join them on their journey.
Our team is made up of four people: Aurora-Rose Surawski (11), Tanmay Pandya (11), Erin Shah (12) and Zuri Keen (11). We are a group of ambitious and committed students who believe that no matter our age, we can create a business that will change the lives of thousands today!
The problem the business is solving is the amount of obese and unfit Australians in the community. The team aims to be active contributors to helping fix this problem with their innovative and eye-catching business model. This model is also one of our biggest selling points as it sets us apart from the other fitness apps. Because of our innovative app and world class team, we are confident that we will be able to achieve our goals and reach great heights in the health and fitness industry.
Why It Matters:
In 2014, a study conducted by The New England Journal of Medicine showed that 30% of the world’s population is either obese or overweight - that’s 2.1 billion people!! These figures are shocking and that is why our app aims to fight these rising statistics. Obesity causes a wide variety of health problems and is a medical condition that occurs when a person carries excess weight or body fat that might affect their health. Obesity can cause type two diabetes, high blood pressure, sleep apnea, mental illnesses, stroke and cancer. We have seen first hand how unhealthy choices have affect the lives of many through our friends, family and the entire world through social media. It is time to work together to encourage those around us to we don’t need fast food or need to lounge around on Netflix. We need to get fit and stay fit!
Our Business:
Cash Back Health is a fitness app that motivates people to get fit. It tracks a user’s fitness statistics and plans a diet based on their health goals. The application can be personalised for a user’s specific needs, finding the right workout plan and meal plan that will suit their lifestyle.
With a subscription-based model to use the service, customers pay $7 dollars at the start of the week. If the use completes their goal across every day of the week, then they receive their $7 back plus extra $7 worth of coupons for fitness franchises and stores such as Boost Juice and Sumo Salad.
$1 PER DAY. $7 PER WEEK. COMPLETE YOUR HEALTH GOALS FOR THE WEEK AND WE'LL REFUND YOU $7 AND PROVIDE YOU WITH A $7 REWARD!!
The organisation aims to form strong brand partnership in the future, with hopeful positive responses from Boost Juice, Sumo Salad, Woolworths, Rebel Sports, Under Armour and Nike to begin. However, these partnerships will be established in the future as Cash Back Health gains traction and a positive consumer base as success factors to convince these brands.
The application itself is compatible with mobile devices and smart watches. A digital download from the app-store for free can be completed for free. When a user first logs into the app, the option to sign up and make an account is presented. A user inputs information such as their name, personal information (e.g. body shape, blood type, any dietary needs, medication etc.), date of birth, goals, credit card details etc. Users can also customise their avatar with a specific style and colour. After the account is created, the user is set up and ready to go.
Following account creation, the app will set a specific workout routine and supply a diet plan for the week. These diets and routines will change every week, but it will still fit in line with a user’s dietary needs and personal information.
How We Can Help:
Our business is a simple solution to a major problem. We believe that when our Cash Back Health app is implemented, we can reduce the amount of obese and overweight people through a fun, affordable and rewarding application. An investment towards the application will present Australians with a new method to pursue a healthy lifestyle. With a rewarding business model, motivating interactive elements and a high oppurtunity for successful results, the Cash Back Health application is a step in the right direction for a healthy Australia.
