Our mission is to create products that allow people to rethink the function of play, both as a tool to address major issues facing society today and as a way to keep joy at the forefront of our lives.
We have a three-pronged approach to making change:
We want every project we work on to have a positive impact on people and the environment. End users and other stakeholders are involved in our development process early and often to ensure that our products and services successfully address their needs while communicating our mission.
By immersing ourselves in the environments that our users live in, we are able to truly appreciate and understand their daily lives and routines. We key in on their positive experiences and use those as the starting point as we explore potential solutions.
Focusing on those activities allows us to craft products and services that amplify existing behavior while addressing our users’ needs. We rethink the typical and incorporate unique technology, applications, and processes to enhance people’s lives in a positive way.
We're a bootstrapping social enterprise trying to change the way people view doing good and doing good business. We started out as a few female, non-engineer college kids that invented a soccer ball that could harness kinetic energy to power appliances. We're now a nimble company, still pushing hard to reach our dream of a more FUNctional world.