We're the 21st century reinvention of the nutrition facts label, allowing people to spend their money in accordance with their values, beliefs and priorities.

The Future We Are Creating

We're creating the foundation for the new information-based economy.

In a post-Citizens United world, we are breaking down the boundaries that exist between corporations and consumers.

As such, we will provide the tools to educate consumers as to how they are spending their money by ushering in a new era of economic, corporate and political transparency.

How We Are Creating It

We are building a mobile app and website that, based on an individual's personal belief system, will match him or her with the products and companies that are in alignment with their values.

This will allow people to consume in accordance with their conscience.

Our Story & Why You Should Support Us

We have decades of experience marrying politics with technology as well as journalism with business.  Our backgrounds have allowed us to appreciate the need to take big data and simplify it for the lives of everyday people. Our goal is to allow people to spend their money to support companies and causes they support, which in turn has the potential to alter corporate behavior based on trends in consumer priorities. In addition, the byproduct of our product - the relational database needed to data-mine the connections between so many different aspects of commerce, will in turn be a revolutionary research tool, one which could revolutionize both corporate and political transparency. People should support us in order to be a part of the foundation of the new emerging information-based economy. This is the true e-commerce - a commerce based on electronically-accessible information.

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