We're a gang of philanthropic monkeys providing tangible support to those battling cancer.
Cancer can be a lonely existence. My mom lives 1,200 miles away, making all of her cancer tests & treatments that much harder for both of us.
This is why I created SMAC! -- to give Mom a “buddy” she could hug to remind her that I am with her.

Now, the first two SMAC! prototypes, NoMo and Phoenix, are ready to rumble. NoMo fights ALL cancers, and Phoenix is dedicated to SMAC!-ing lung cancer. My mom takes NoMo & Phoenix along to doctor visits & for hospital stays, and she feels me with her.

Ultimately, I want to create a custom monkey for each type of cancer.
SMAC! Mission
I want the SMAC! gang to unite those with/impacted by cancer through “creature” comfort & love, launch a global movement focused on giving & create social change.
Here are the campaign goals:
- Secure funding to launch the SMAC! monkey product line
- One SMAC! = Two: Follow the model set by Warby Parker Eyewear or TOMS Shoes that ensures that for every monkey purchased, a second monkey will go to someone else with cancer
- Commit a portion of the proceeds to cancer research & programs
-Develop partnerships with healthcare providers to create an elite team of SMAC! monkeys to be delivered to each of their cancer patients

Join the Movement
The prototypes are designed, the system of mass production is in place, and the outreach within the medical community has begun. The only piece that’s missing is the funding to launch the SMAC! monkey line.

It’s time for a global SMAC!-down. Help bring these crazy-haired, comfort-filled, cancer-crushing companions to life and into the arms of those impacted by cancer by pledging today.

First of all, I am big on accountability Please know I will be open, honest and forthcoming about where your SMAC! dollars go throughout the start-up process and beyond.

The tipping point funds ($27,000) will cover the production, packaging and shipping of approximately 500 SMAC! monkeys, as well as costs incurred and many start up costs (listed below).
The total goal of $35,000 will enable me to produce, package and ship the second batch of SMAC! monkeys, approximately 1,000, as well as cover e-commerce, intellectual property, business planning, continued website development and other costs (listed below).
Tipping Point Funds
Tipping point funds will cover costs incurred, such as SMAC! monkey pattern/prototype creation and labor; manufacturer sample(s) development; manufacturer and importer production, shipping, safety inspection, packaging; fulfillment services and initial set-up charges; e-commerce platform services and initial set-up charges; payment gateway and merchant services accounts; logo, website development and domain, toy insurance; basic trademark and copyright protection, and purchase of two UPC codes.
Beyond Tipping Point
Funds beyond the tipping point will go towards the following the costs: Continued manufacturing and importer production, shipping, safety inspection and packaging; fulfillment services monthly fee; e-commerce platform services monthly fee; payment gateway and merchant services monthly fee, increased intellectual property protection, business organization and financial operational planning strategy; continued website development

Additional Rewards Info
For those who pledge $50 or more, you will receive a form after the campaign to select the following:
- Which SMAC! monkeys you want
- NoMo - All cancer fighting monkey
- Phoenix - WTF? lung cancer monkey
- How many SMAC! monkeys you want to keep
- How many SMAC! monkeys you want to be given to someone impacted by cancer
Happening Now
We’re Social
On Twitter Now Follow @startsomegood
Weekly Inspiration
Sign Up for our weekly newsletter.