We are building “SMAC! Nation,” a global movement in the fight against cancer that arms those with/impacted by this disease with the toughest gang of cancer-crushing companions: "SMAC! Sock Monkeys Against Cancer."
NoMo, ringleader of SMAC!, and his monkey pals are mobilizing to help cancer warriors SMAC! it with *tangible* love & comfort and major sock monkey mojo, reminding them that no one fights cancer alone.
And, this whole monkey biz is all about GIVING - "One SMAC! = Two," meaning when someone buys a SMAC! monkey, another one is given to someone with cancer.
Cancer can be a very lonely existence. Family and friends can't always be there. My Mom, Leslie Lehrman, lives more than 1,200 miles away, making her appointments, tests, scan results and treatments that much harder for both of us.
This is why I created SMAC! -- to give Mom a “buddy” she could hug to remind her that I am with her.
The first two monkey prototypes of the SMAC! product line include:
NoMo, the ALL cancer fighting SMAC! monkey
Phoenix, the "WTF? (Where's the Funding) for Lung Cancer?" fighting SMAC! monkey
My ultimate goal: Create a custom monkey for each type of cancer.
My ultimate dream: Anyone diagnosed with cancer gets a SMAC! monkey from their hospital.
It's hard for me to describe how 'my boys' (NoMo and Phoenix) make me feel. I look into their little eyes and they just make my heart melt. It may sound silly, but when I get up, I say 'good morning' to them too. They just make me happy...even on my darkest days. -Leslie Lehrman (Mom)
Mom has taken her SMAC! monkeys everywhere - to chemo, doctor appointments and to the couch for some much needed rest (and snuggle time). She says they are now part of the family.
With YOUR help, SMAC! Nation will be built with great philanthropic purpose, with giving at the heart of it all.
The SMAC! Mission:
Tangible Support: Provide constant comfort, sock monkey “mojo” and a cancer-busting buddy to those moving through their cancer journey.
Giving: “One SMAC! = Two” Business Model: When you buy a SMAC! monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it).
Create Social Change: By giving to those impacted by cancer, you will also be contributing to advances in cancer research and programs (model to go into action the minute the company can financially sustain it).
So, doing good to create good - all bundled together in one package.
Yes, there is such a thing as conscious capitalism and I'm a big believer. "SMAC! Sock Monkeys Against Cancer" will operate under Jennifer Windrum Inc. as a socially conscious for profit company.
A good and successful example of combining a for profit with a social mission is TOMS Shoes. TOMS is more than just a product. It's a movement that inspires people to want to help - to want to give - to want to be part of a larger mission to do good.
This is exactly my hope for SMAC!.
Following the implementation of “One SMAC = Two,” my next giving goal is to direct steady SMAC! corporate funds to the following:
National Coalition of Oncology Nurse Navigators - Professional organization that supports oncology nurse navigators assist patients and families to receive essential support services that help ease the burdens during cancer treatment.
Liz’s Legacy at the UNMC Eppley Cancer Center - One of 66 National Cancer Institute (NCI)-designated cancer centers in the U.S. Funds will be directed to lung cancer research.
I'm a huge advocate for ensuring people understand where their money is going when they give to any cause. Please know I will be open, honest and forthcoming about where your SMAC! dollars go throughout the startup process and beyond.
This whole entrepreneurial endeavor isn’t just about some random monkeys and attaching cancer to their name. It’s about my Mom… and too many others like her.
When my Mom told me she had lung cancer, I started a social media movement called “WTF? – (Where’s the Funding) for Lung Cancer?” to help raise awareness & funding for lung cancer - the #1 cancer killer and the LEAST funded.
My Mom lives in Arizona. I live in Nebraska. Being far from her during her many treatments and scan results has been extremely difficult for both of us.
When Mom landed in a Denver hospital for a week, I wanted to give her something special to keep when I had to return home. I gave her two sock monkeys my daughters gave to me for Mother’s Day. She named the monkeys “Hope” and “NED” and held them tightly.
I decided on that plane, on my way to that Denver hospital, that EVERYONE with cancer (or impacted by it) needs and deserves a constant, tangible companion/warrior in their fight.
An idea was born. So were two SMAC! monkey prototypes:
- NoMo - ALL-cancer fighting monkey
- Phoenix -“WTF? (Where’s the Funding) for Lung Cancer?” fighting monkey
Mom and I believe everyone impacted by cancer deserves to feel the same...and to hold in their hands, or hug snugly in their arms these soft, cuddly creatures whose hair is as crazy as their determination to SMAC! this disease.
Join the movement! Help bring NoMo and Phoenix to life to help you and/or your loved ones SMAC! cancer.