10 million households of smallholder dairy farmers will break away from their lives of poverty and primitiveness. They will have access to information, technology and markets to generate more income from their existing resources - their small herds of livestock. These farmers will have healthy animals producing lots of milk that will be processed to value-added products and sold through farmers' owned value chain . And the farmers will earning enough to send their kids to schools, receive medical care, buid their houses & systems of sanitation, and re-invest in their herds and other sources of livelihood. This bottom-up prosperity will help Pakistan realize full potential of its huge production base of over 50 million animals.
Milk'Op is providing both the financial and management support to the small holder Pakistan dairy farmers. Currently each farming household operates individually - that means they raise their small herd of 2-5 animals with their limited resource. These animals are malnourished and sick because owers never have enough extra cash for their balanced feed or vaccines. Then the little milk produce from these animals are sold through fragmented chain of middlemen who keep up to 40% of milk price and farmers get little. Secondly, since niether the farmer nor middlemen have enough to buy refrigerated storage equipment, up to 20% of milk is spoiled before reaching market. Milk'Op will change this gloomy situation by first organizing farmers into groups to get economy of scale. These groups will be financed to buy refrigerated storage equipment where they will collectively store their milk. This collected milk will be sold directly to market through refrigerated transport. So the spoilage will reduce and whole milk will be sold for better price. The profits will be shared among all member farmers. Similarly, Milk'Op will procure and distribute animal feed, vaccines and verterinary services among its member farmers which will help them increase their milk production more than double.
Founder of the project - I - comes from rural area where he has seen the poverty causing issues way scarier than just hunger and illiteracy. While he never figured out why people can become so violent and irrational, he somehow learnt that economic prosperity is the first step towards fixing the mess which almost always involves the poor and their poor judgement. So with this rural background and repugnance for poverty, he said Bingo when he first read about Amal - a very successful dairy cooperative in India. He left his career in IT to explore the similar experiences of social enterprises and finally came up with refined (still inspired) model which adds private capital and entrepreneurship to proven model of dairy cooperatives - and this his oeration milk, the Milk'Op.