FAQ – Frequently Asked Questions about StartSomeGood

What is StartSomeGood?
StartSomeGood is the world’s leading crowdfunding platform for social benefit projects. We help you raise the funds you need to do good.

Since 2011, we’ve helped individuals, social entrepreneurs, non-profits and charities raise over $5 million to make a difference in 30 countries around the globe.

What is crowdfunding?
Crowdfunding is a way of fundraising online, in which a person or organization sets a financial goal and a deadline for reaching that goal, and invites their supporters to donate funds towards it.

Why do people use crowdfunding?
Individuals and organizations use crowdfunding as an alternative to traditional giving. Crowdfunding builds momentum for projects in a way that ongoing giving doesn’t, because the success of a campaign can only be assured if it reaches its fundraising goal by a set deadline.

Who can use StartSomeGood? Is my campaign eligible?
If you are fundraising to make a positive impact in the world, you’re in the right place. You can be one person trying to make a difference, or an organization. You don’t have to be a charity (but you can be!), and you don’t need a certain kind of tax status. What we care about is if you’re creating a better future for your community. We’ve worked with social enterprises, 60 year-old charities and local community groups. If you are looking to make a difference, we’d love to work with you.

Why should I choose StartSomeGood over other platforms?
Great question!
StartSomeGood is a platform specifically designed to work for cause and social enterprise fundraisers. We are set apart by:

  • Our success rate. We have the highest success rate for social good causes than any crowdfunding platform. Over 50% of StartSomeGood campaigns succeed in reaching their goal, compared to as low as 8% on other platforms. We have a high success rate because we have an experienced, global Support Team who work hands-on with every single campaign that runs on our site.
  • Our individualized support for every campaign that works with us. Each campaign that works with StartSomeGood has direct access to one of our Support Team for customized feedback and ongoing support through their fundraising campaign.
  • Our Tipping Point fundraising model. The tipping point is the minimum amount of money needed for a campaign to be able to achieve what it promised to do. A StartSomeGood campaign doesn’t receive any funds unless it reaches tipping point goal, so donors can feel confident that funds will only be transferred if the project actually has the funds to go ahead... In addition to the tipping point, campaigns can nominate a more ambitious ‘stretch’ goal – a level of funding which would allow you to do maximum good, and provides a reason for people to continue to contribute after you’ve hit your initial tipping point goal. Once a campaign meets its tipping point goal, it keeps all funds raised regardless of whether it reaches its stretch goal. We believe this hybrid combines the best elements of “Keep What You Raise” and “All or Nothing” crowdfunding. (You can read more on our thinking about this here: Tipping Points: Strategy and Considerations.
  • Our experience in doing what you’re doing. Our team have raised funds for their own projects, founded organizations and experienced the highs and lows of getting a project off the ground. We’re here because we want to share the benefit of our experience with you.

How will you support my campaign?
When you register on the StartSomeGood website and begin to create a campaign, you’ll have your own StartSomeGood Support Team member assigned to help you. They will be chosen for your campaign based on geographic proximity and/or their experience working with causes similar to yours. They will work with you as you prepare your campaign, offering personalized feedback and their best tips and suggestions for how to create a winning campaign. Their job is to help you launch a campaign that’s optimized for success!

Once you’re launched we’ll be looking for opportunities to promote your campaign through our almost 100,000 social media connections, our eBooks (like the Grow It! book profiling food projects) and online events like our Twitter chats. As a focused platform for social impact our community is more likely to be interested in your work than an uncurated or arts-focused platform.

How much do you charge?
It is free to start a campaign with us – you’ll only pay our service fee of 5% if your campaign reaches or exceeds its tipping point goal. For example, if your tipping point goal is $10,000 and you raise $12,000 in total, we will charge you $600 (5% of $12,000). Remember that you’ll also pay a fee of approximately 3% to your chosen payment processing provider (eg PayPal or a credit card processor).

Why do you charge a fee?
We’re a social enterprise, which means we believe that social change needs to be sustainable. Investing in our platform and our team allows us to provide the support you need to succeed in making your social impact – it’s a virtuous circle! If we can’t pay for our hosting and team we can’t help you. It also means we’re 100% aligned on the outcome we’re working towards: we only get paid when you hit your tipping point goal and receive the funds you need.

What kind of payments can I accept?
Your campaign can accept payments through PayPal in over 100 countries. US and Australian-based projects can also accept credit card payments through WePay (USA) or eWay (Australia). For a full list of countries and currencies supported by PayPal, see here: https://paypal.com/worldwide. To run a campaign using PayPal, you’ll need to be in a country where you can both send and receive funds.

What currencies can I raise funds in?

  • Canadian Dollars
  • Euros
  • British Pounds
  • US Dollars
  • Japanese Yen
  • Australian Dollars
  • New Zealand Dollars
  • Swiss Francs
  • Hong Kong Dollars
  • Singapore Dollars
  • Swedish Krona
  • Danish Krone
  • Polish Zloty
  • Norwegian Krone
  • Hungarian Forint
  • Czech Koruna
  • Israeli New Shekels
  • Mexican Pesos
  • Philippine Pesos
  • New Taiwan Dollars
  • Thai Baht

How secure are my funds?
All donations pledged to StartSomeGood campaigns are processed through one of our payment providers, PayPal, WePay (US) or eWay (Australia). All of these companies are secure and respected payment processors.

How much can I raise on StartSomeGood?
There’s no limit to how much you can raise, but your success will be based on the effort and resources you put into your campaign. As with any other form of fundraising it’s a matter of how many people can you reach with your story, and how excited they are to be part of that story. We can help you design a campaign that will have the best chance of success, but you control that formula. Read more about this here: How Much Money Can I Raise?

What sorts of projects do best on StartSomeGood?
We’ve had a huge diversity of project raise funds on StartSomeGood over the past four years. Everything from community gardens to schools in Nepal, speech therapy apps to disaster relief, leadership training to sport for the disadvantaged. We’ve hosted social enterprises selling bikes, stationery, clothes, jewelry, food and events and charities providing educational, health, legal, environmental and advocacy services.

The projects that do best are often new approaches to addressing well-understood social challenges, such as the project below. Have a chat to us about your project, we’re sure we can help!

What’s your most successful campaign so far?
That would be the Food Justice Truck, a new social enterprise launched by the Asylum Seekers Resources Centre in Melbourne, Australia, who raised $153,000 in 2014. Check out their story here: The ASRC Food Justice Truck.

Where are you guys based?
StartSomeGood is a virtual team. Our twelve team members are based in Australia, Cambodia, the UK and USA East and West coasts. As we’ve serving a global community of changemakers it’s important that we’re spread out and nearby to as many people as possible. Learn more about us here: The StartSomeGood team.

Do you have a question not covered by this FAQ?
Visit our Knowledge Base, or drop us an email on [email protected]. Our experienced Support Team will be happy to help!